austin distel Imc IoZDMXc unsplash

How Do SEO and PPC Work Together? A Beginner’s Guide

For some, the primary goal will be lasting growth of their online presence over time, whilst for others, it will be a chance to get their business in front of an audience as soon as possible. Whilst these are, in effect, quite contrasting ideas of short and long-term success, they are also not mutually exclusive. Instead, they simply require more than one digital marketing methodology, and this is why the idea of a collaborative SEO and PPC campaign is so desirable.

How Do SEO and PPC Work Together? A Beginner’s Guide Read More »