See how Trafficon Digital helped a dedicated tiles and building materials retailer stand out in a competitive trade market and deliver outstanding revenue growth in just 90 days.
Results
Sales reached $44,084.90, up 162%
Orders reached 116, up 158%
Conversion rate reached 0.26%, up 77%
Tackling Tiles
The tiles and building materials sector is competitive. Renovators, builders and homeowners search with real purchase intent, but they have plenty of options online. Our client had quality products and sharp pricing, yet their website wasn’t converting traffic at the level the business deserved.
The Challenge
Like a lot of businesses in this space, our client had a strong product range, but average visibility and an online experience that didn’t quite close the sale. Competition from big retailers and specialist stores made it hard to capture and convert high-intent search traffic.
What We Did
We first designed and implemented a new customer-focused custom Shopify site. From there we built a complete ecommerce marketing strategy combining Google Ads, SEO and conversion optimisation.
Google Ads delivered immediate high-intent traffic while SEO built a strong, sustainable organic foundation over time. We targeted high-value search terms across tiles, flooring, commercial materials and renovation projects. Product pages were strengthened with better imagery, clear specifications and benefit-focused copy. Paid campaigns were refined to reach ready-to-buy customers, while landing pages, trust signals, mobile performance and checkout flow were all optimised for higher conversions.
The Results
Sales increased by 162%, orders rose 158%, and the conversion rate jumped 77% in only 90 days. The business now captures more of the serious buyers in the building materials space and turns them into revenue with far greater efficiency.
Exceptional Digital Results for Exceptional Businesses
From technical implementation to creative marketing and everything in between, Trafficon Digital is your full-service partner in business development.
Search Engine Optimisation
Be the brand at the forefront of your industry with powerful organic growth.
Search Engine Marketing
Skip the line and hit the top of search engines with expert Google Ads management.
Content Marketing
Attract and engage the right audience with captivating, optimised content.
Web Design & Development
Show your brand how it deserves to be shown with website development, branding & design.
Social Media Marketing
Stand out and shine on social media with organic posting and data-driven advertising.
Digital PR
Get your brand in front of the crowds with PR writing & collaborations with news publications.
Frequently Asked Questions
Get your brand in front of the crowds with PR writing & collaborations with news publications.
How can ecommerce help my tiles or building materials business?
Ecommerce allows you to reach renovators, builders, tradies and homeowners across Australia who are actively searching for tiles, flooring, cladding and other building products. A well-optimised online store works 24/7, showcases your full range with high-quality images and specifications, and turns product searches directly into sales.
What makes selling building materials online different from other products?
Customers in this sector usually have high purchase intent but need detailed information — tile sizes, material durability, colour accuracy, commercial specifications and delivery options. Success depends on strong product presentation, fast loading pages, clear pricing and easy enquiry or checkout paths.
How does Trafficon Digital improve ecommerce performance for building materials retailers?
We use Google Ads to generate immediate high-intent traffic while building long-term SEO authority. Combined with conversion optimisation, we improve product pages, navigation and trust signals so more visitors turn into orders.
Do you work with businesses that also have a physical showroom or trade counter?
Yes. We specialise in helping hybrid businesses (online + showroom) present their full range online while driving both website sales and in-store visits or quote requests.
How quickly can we expect results?
Google Ads can start delivering results almost immediately, giving your business quick wins while SEO builds a stable organic foundation. Many clients see strong improvements in traffic and conversions within 60–90 days. Our work with the tiles retailer delivered 162% sales growth in the first 90 days.
