Local SEO


Melbourne's Local SEO Agency

When it comes to growing your audience within your community, sometimes “think local, act local” is the right approach. As an established local SEO agency in Melbourne, Trafficon knows Australia’s market, and we know what is needed to really make a splash with your local search.

Putting Your Business On the Map

For a business to appear for local listings, Google needs to have a strong idea of where it is, what it does, and how people feel about it. That means you’ve got to do the work to ensure that your presence as a local business is known in as many ways as possible. Trafficon’s Melbourne-based local SEO team will work with you to understand your business, understand your area, and build a local SEO campaign based on the specifics of your industry.

What’s the Difference Between an SEO Campaign & Local SEO?

This is one of the most common questions that SEO agencies get when it comes to explaining local SEO, and it’s understandable. After all, if you’re increasing your search engine optimisation locally, you’d assume that it works like any other form of SEO. Whilst that’s certainly true, SEO and local SEO serve two different but mutually beneficial goals.


SEO aims to develop your audience broadly, growing the number of visitors to your website whilst curating them through various keyword-based touchpoints in the SERPS.

Local SEO

Local SEO aims for a more geographically targeted approach to audience engagement, ensuring that your business is appearing in the Google Maps Pack, that your Google My Business is showing correctly, and that you’re high in search results for your local suburb or city.

Why Local SEO Matters

Some businesses just don’t make sense for a big global marketing campaign. You can spend tens of thousands of dollars a year getting as many clicks to your website as possible, but if you’re a local restaurant that doesn’t have products delivered between Melbourne and Auckland, then you’re not going to be getting a great return on your investment most of the time. Local businesses, such as dentists, restaurants, craft workshops, etc are the type of thing that people are going to be looking for within a particular area, and that means a smaller campaign catering to a smaller dedicated demographic.

Even larger businesses that do ship nationally and/or internationally can benefit from a local SEO campaign, especially if they’re also running a physical storefront. It builds trust, increases your audience, and creates authority. So, no matter what your business goals are, a comprehensive local SEO campaign can be a fantastic way to take things to the next level.


Drop Us A Line

So, are you interested in working with us for your Local SEO? Please drop us a line.

We would love to hear from you.

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