Xiaohongshu (RedNote) Marketing
Xiaohongshu, commonly known as RedNote outside China, has become one of the most powerful social commerce platforms in the Chinese market. With over 300 million monthly active users, it is where affluent, young consumers research products, seek authentic recommendations and make purchase decisions through lifestyle content rather than traditional advertising.
Trafficon Digital helps you avoid the risks of the platform while building a safe, effective presence that drives real engagement and interest from Chinese consumers.
Get Results Without the Risks
Trafficon Digital focuses on creating authentic content that aligns with Xiaohongshu’s community-driven culture, posting consistently at optimal times, and optimising every note and video for maximum organic exposure. The goal is sustainable growth, not quick hacks that get your account penalised.
We support Australian brands in categories such as beauty, fashion, wellness, food, homewares, travel and professional services, allowing them to branch from Australia into the Chinese-speaking community both nationally and abroad. Once managed properly, Xiaohongshu becomes a reliable channel for brand building and lead generation in China.
Why Most International Brands Get It Wrong on RedNote
The platform punishes anything that looks like overt advertising, and honestly, that makes a lot of sense. Broad promotional language, stock imagery, incorrect hashtags, sensitive topic references or even subtle cultural errors can trigger moderation flags, as the platform aims to keep users feeling comfortable. Many brands also underestimate the importance of native-level Mandarin content and real-time trend awareness in really getting their point across.
We never guess or use set-and-forget automated translation tools. Every post is reviewed carefully to stay fully compliant. Our in-house bilingual specialists ensure nothing risks your account while still delivering content that performs.
Why Businesses Choose Trafficon Digital
You get complete confidence that your Xiaohongshu account is in safe hands. Our senior bilingual social media specialists handle translations, subtitles and cultural adaptation in both Mandarin and English, so every caption, video and note feels natural and trustworthy to Chinese users.
We provide full end-to-end support including strategy development, professional videography, video editing, caption writing, hashtag research, uploading and publishing schedules, account creation and verification guidance, and daily campaign optimisation to maximise reach and engagement. Results vary by industry and starting point, but clients typically see steady follower growth, stronger interaction rates and qualified inbound interest once posting becomes consistent and optimised.
Your Xiaohongshu efforts integrate seamlessly with the rest of your digital strategy. Whether you are driving traffic to WeChat Mini Programs, Tmall stores or building long-term brand authority in China, we make sure everything works together.
How We Run Xiaohongshu Marketing
Pixel-perfect tracking every step.
Account Setup and Guidance
We guide you through account creation, verification and profile setup to start on the right foot without early restrictions.
Strategy and Content Planning
We develop a tailored content calendar based on trending topics, user pain points and lifestyle storytelling. Posts focus on value-first content with subtle product integration.
Creative Production
In-house videography, photography, editing and design for short videos, photo carousels, live streams and detailed notes. All creative is formatted for Xiaohongshu’s vertical feed and fast-scrolling experience.
Bilingual Content Creation
Our Mandarin-English specialists write captions, add accurate subtitles and select culturally relevant hashtags. Everything is human-reviewed for tone, accuracy and guideline compliance.
Publishing and Community Management
We upload, schedule and publish at peak engagement times. We monitor comments, respond promptly and engage with the community to build trust and momentum.
Optimisation and Growth
Regular performance tracking, algorithm monitoring and adjustments to content, frequency and targeting. We increase reach safely while protecting account health.
Risk Management
Every post is checked against the latest Xiaohongshu guidelines before going live. We track policy updates and account signals to prevent issues before they happen.
About Trafficon Digital
Trafficon Digital is an Australian-owned agency with a fully in-house team based at Suite 12, Level 1, 793 Burke Road, Camberwell VIC 3124. We have over 10 years of experience and have supported more than 200 businesses across paid media, organic social and digital strategy.
Your Xiaohongshu account is managed by senior bilingual specialists, not juniors or external teams. There are no long-term lock-in contracts, with 30 days’ notice. A three-month minimum applies only to larger builds or major projects.
Alongside Xiaohongshu marketing, we manage SEO, SEM, paid social, organic social, web development and China-market strategy so your expansion into China is cohesive and effective.
Free Xiaohongshu Strategy Call
Common Questions
How quickly can we start seeing engagement or leads on Xiaohongshu?
New accounts can begin posting within one to two weeks after setup and guideline review, depending on approval by the RedNote platform. Early engagement usually appears within four to eight weeks as we establish consistency and the algorithm starts distributing content more widely. Meaningful inbound interest or leads often follow after 20 to 50 high-quality posts and a growing follower base. We prioritise safe, organic growth first to avoid penalties that would delay progress.
Do I need a Chinese phone number or business licence to get started?
Many international brands begin with a personal or overseas-registered account, but verification options depend on your goals. We guide you through the current requirements and recommend the best setup (personal, business or brand account). If advanced features like live commerce require a Chinese entity or partner, we advise on compliant pathways and next steps.
What kind of content performs best on Xiaohongshu?
Authentic, lifestyle-focused content wins every time: short videos showing real use cases, detailed photo carousels with honest reviews, educational notes and user-generated-style posts. Overt selling is penalised, so we emphasise value-first content that builds trust naturally. Our bilingual team ensures captions and subtitles feel completely native in Mandarin while staying true to your brand voice.
How do you avoid bans or restrictions?
We follow Xiaohongshu’s latest community guidelines and advertising policies closely. Every post is reviewed for compliance before publishing, including checks for prohibited claims, sensitive topics, watermark rules and promotional language. Our bilingual specialists spot cultural red flags that automated tools miss, and we monitor account health signals daily to adjust before any issues arise.
Can Xiaohongshu work alongside WeChat, Douyin or other China channels?
Yes, and it often performs best as part of a connected strategy. We can align Xiaohongshu content and audience building with WeChat Mini Programs, Douyin short videos or Weibo to create cross-channel funnels. Trafficon manages the full ecosystem so your Chinese marketing efforts support and reinforce each other rather than compete.
