Digital Marketing Blog

Looking for the newest updates in digital marketing, online news, and insights from digital industry specialists? The Trafficon digital marketing blog provides information on a plethora of topics spanning SEO, SEM, Social, web and more. Come back each month for more digital marketing insights and find out how you can better navigate the web!

From Marketplaces to Brand Ownership

The Shift Has Already Started Over the past two years, AI has moved incredibly fast, faster than many businesses can keep up with. Lots of companies are experimenting with it, using tools to create content, automate everyday tasks, improve customer

Why direct traffic matters for SEO

When most people think about SEO, they focus only on organic search results from Google. They check rankings, clicks from search listings, and other Google metrics to judge whether their SEO efforts are working. That makes sense because it shows

Image showing a website and discussing how 429 errors can be fixed on Shopify

If you’ve ever tried running a technical SEO audit on a Shopify site using Screaming Frog (or similar tools like Sitebulb), you know the pain of 429 errors all too well. You start the crawl, everything looks promising for the

Nap consistency blog showing Trafficon Digital's Google My Business listing

If you’re running a local business in Australia and want to appear prominently on Google Maps or in local search results, one of the most straightforward yet powerful steps you can take is ensuring your business details are consistent everywhere

Digital Marketing Blog

A celebration of what we’ve learned, what we’ve achieved, and what’s next for our team as we head into the new year. With 2026 on the horizon, we wanted to pause, reflect, and say a genuine thank you for everything

Branding and Identity How to use your brand to tell a story

Originally written for the online publication JumpStory on October 22, 2021 by Samuel Shepherd Have you ever thought about the way we personify brands? For anyone looking to start or grow a business through the Internet, this is an important

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