Instagram Advertising
Did you know that Instagram reaches more than 14 million average Australians each month? Well, it’s true, and you don’t need me to tell you how powerful a tool that makes it for those who are trying to reach new customers. When it is run properly, Instagram advertising can drive awareness, traffic and sales rather than just likes and impressions, with an emphasis on “properly”; that’s where Trafficon Digital comes in.
Get More From Your Marketing
Our approach is simple. We focus on targeting people who are likely to take action, use creative that actually fits how people consume content on Instagram, and optimise campaigns daily based on what the actual data is saying. The goal is not to just look busy and throw numbers at you. The goal is to generate real results.
We work with local cafés, ecommerce brands, B2B manufacturers and service-based businesses across Australia. In most cases, clients come to us after spending money on boosted posts or underperforming campaigns, only to find that platforms like Instagram become far more predictable once the account is structured properly and managed with intent.
Why Most Instagram Ad Campaigns Waste Budget
Most wasted spend comes from three things. Targeting that is too broad, creative that looks like ads instead of content, and accounts that are never adjusted once they go live.
We do not run boosted posts. We do not rely on stock imagery. And we do not leave campaigns untouched for weeks at a time.
Our senior media buyers test multiple creative formats including Reels, Stories, Carousels and UGC-style videos, then push budget into what is converting and cut what is not. This sounds obvious, but it is where most accounts fall down.
Why Businesses Choose Trafficon Digital
Across our paid media clients, we regularly see stronger return on ad spend and lower cost per lead compared with previous campaigns they have run themselves or through other agencies. Results vary by industry, but the improvement usually comes from cleaner account structure, better creative testing and tighter retargeting.
You also get full visibility. Live data is available, reporting is clear, and we explain what is working, what is not, and what we are changing next. No surprises.
Instagram advertising does not sit in isolation either. We align campaigns with SEO, email marketing and website conversion improvements so traffic has somewhere effective to land.
How We Run Instagram Advertising
Pixel-perfect tracking every step.
Audience Research
We build custom audiences using interest targeting, behaviour data, customer lists and lookalikes. We avoid overcomplicating this early and let data guide expansion.
Creative Production and Testing
All creative is produced in-house. This includes Reels, Stories, carousels, static ads and UGC-style videos. We test variations in hooks, messaging and calls to action quickly so poor performers are removed early.
Campaign Structure
Accounts are built around a clear funnel. Awareness for reach, traffic for engagement, and conversion campaigns for sales or leads. Advantage+ is used when data volume supports it.
Optimisation and Bidding
We use Meta’s automated bidding strategies but still manage accounts actively. Budgets, creatives and audiences are reviewed daily, especially during scaling phases.
Retargeting
Website visitors, engaged users, cart abandoners and past customers are segmented and retargeted with messaging that reflects where they are in the buying process.
Tracking and Compliance
We handle Meta pixel setup, enhanced conversions and server-side tracking. This improves attribution and helps maintain performance despite privacy and iOS changes.
About Trafficon Digital
Trafficon Digital is an Australian-owned agency with a fully in-house team based at Suite 12, Level 1, 793 Burke Road, Camberwell VIC 3124. We have over 10 years of experience and have supported more than 200 businesses across paid media and digital strategy.
Your account is managed by senior media buyers and creative specialists, not juniors. There are no long-term lock-in contracts, with 30 days’ notice. A three-month minimum applies only to larger builds or major projects.
Alongside Instagram advertising, we manage SEO, SEM, paid social, organic social and web development so everything works together.
Free Instagram Account Audit
Common Questions
How quickly can ads start generating results?
While it can differ from campaign to campaign, ads can usually go live within 24 to 48 hours once creative and tracking are approved. Early data comes in quickly, but consistent performance normally develops over several weeks as testing and optimisation take effect.
What budget should I start with?
Most businesses start between $500 and $1,500 per month in ad spend. Some industries require more. We would rather start controlled and scale than burn budget early.
Do I need followers or existing content?
No. Followers are not a requirement for paid advertising. We can create effective creative using your existing assets or UGC-style content, even for brand new accounts. However, our team may direct you to provide creative assets and generate organic posts in the case that it will benefit your campaign.
How do you handle Meta updates and privacy changes?
We rely heavily on first-party data, server-side tracking and ongoing testing. Platform changes are constant, so accounts are adjusted regularly rather than left static. We work with a number of large brands through Meta systems, meaning that we prioritise maintaining an up-to-date understanding of all Meta’s requirements and best practices.
Can Instagram ads run alongside Facebook or other platforms?
Yes, certainly. Many campaigns run across Instagram and Facebook together, or alongside Google and LinkedIn. Performance is tracked centrally so you can see how channels support each other, and how budget is best prioritised between different accounts.
