Search Engine Marketing

About
Search Engine
Marketing (SEM)

Search engine marketing, also referred as paid search, is the use of paid advertising for the search engine results page to increase exposure and encourage website traffic. Mostly using Google Ads, search engine ads is applicable to most businesses as a means of supporting customer acquisition and sustainability. Our team has deep and intimate knowledge of SEM and PPC, allowing us to holistically increase the potential success of search engine marketing efforts for our customers.

Google Ads Services

Our team helps our clients to achieve their target return of investment with the full range of Google Ads campaigns.

Search Ads​

Search ads are keyword-targeted ads displayed directly to users interested in relevant products or services.

Display Ads​

Display Ads on Google encourage customers to return to the website and complete their purchases or improve brand recall.

Shopping Ads​

Shopping Ads are ads with a product’s name, image and price which can directly showcase products among search engine results.

PMAX

Manage your entire inventory from one, highly-optimised ad campaign.

Why Work With a Google Ads Team?

Google’s systems are highly complex and can change quite rapidly. This means that you need to stay proactive and adaptive if you’re going to have any hope of lasting success. Working with an experienced SEM agency in Australia not only makes sure that your Google Ads, Google Shopping, and Google Merchant Centre are set up correctly, it also ensures that you remain competitive in this ever-changing market.

Get More From Your SEM!

The Trafficon team has the skills, experience and passion to ensure that your ad budget is used as effectively as possible. Don’t settle for the set-and-forget option, Trafficon makes sure that your SEM campaigns evolve with your business and stay ahead of shifts in the market. Plus, with transparent reporting on all parts of your marketing, you never have to feel live you’ve been left in the dark when it comes to your business.

Case Studies

Bringing results to our customers
Trafficon’s search engine marketing strategies work to expand your digital presence and grow your brand through engaging ads that really convert.
Search Engine Marketing

Developing Websites On Behalf of the World’s Leading Brands

No matter how big or small a brand is, it still requires a fantastic website to stand out online

Search Engine Marketing

The Power of Brand Growth Through SEO

It can be hard to stand out online, especially when you’re in a market that already offers a considerable amount of competition.

Search Engine Marketing

The Perfect SEO Package For A Packaging Company

Wholesale supplies can be a very competitive industry at the best of times, with many established businesses working to maintain their top spot as the leaders in their industry niche.

Search Engine Marketing

Airbnb Management SEO: The Long Game of Short-Stay Rentals

There are very few industries that have seen the same level of consistency over the past decade as Airbnb and short-stay rental hosting.

Search Engine Marketing

Making Jewellery Displays the Main Event With a Fresh Website

No matter how fantastic a service your business provides, it’s important that you have a website that can really showcase that service if you want to succeed.

Search Engine Marketing

Furniture Finesse: The Power of Full-Service SEO

As an online store in the modern age, there is a lot of competition out there, and a lot of different people telling you that they can help you beat that competition for a price.

Drop Us A Line

Interested in working with us? Please drop us a line.

We would love to hear from you.

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