Search Engine Marketing
About
Search Engine
Marketing (SEM)
Search engine marketing, also referred as paid search, is the use of paid advertising for the search engine results page to increase exposure and encourage website traffic. Mostly using Google Ads, search engine ads is applicable to most businesses as a means of supporting customer acquisition and sustainability. Our team has deep and intimate knowledge of SEM and PPC, allowing us to holistically increase the potential success of search engine marketing efforts for our customers.
Google Ads Services
Our team helps our clients to achieve their target return of investment with the full range of Google Ads campaigns.
Search Ads
Search ads are keyword-targeted ads displayed directly to users interested in relevant products or services.
Display Ads
Display Ads on Google encourage customers to return to the website and complete their purchases or improve brand recall.
Shopping Ads
Shopping Ads are ads with a product’s name, image and price which can directly showcase products among search engine results.
PMAX
Manage your entire inventory from one, highly-optimised ad campaign.
Why Work With a Google Ads Team?
Google’s systems are highly complex and can change quite rapidly. This means that you need to stay proactive and adaptive if you’re going to have any hope of lasting success. Working with an experienced SEM agency in Australia not only makes sure that your Google Ads, Google Shopping, and Google Merchant Centre are set up correctly, it also ensures that you remain competitive in this ever-changing market.
Get More From Your SEM!
The Trafficon team has the skills, experience and passion to ensure that your ad budget is used as effectively as possible. Don’t settle for the set-and-forget option, Trafficon makes sure that your SEM campaigns evolve with your business and stay ahead of shifts in the market. Plus, with transparent reporting on all parts of your marketing, you never have to feel live you’ve been left in the dark when it comes to your business.

Benefits of Working With an SEM Agency
- Improved ROAS – Work with experienced specialists who know how to get a strong return on your ad spend.
- Setup On Multiple Channels – Get the most out of Google Shopping, Google Ads, and more all with one service.
- Consistent A/B Testing – Make sure that your ads are always being tested, optimised, and refined based on audience response.
- Stay Proactive, Not Just Reactive – Keep ahead of the curve with Google methods, trends, and more.
Work With Australia's Search Engine Marketing Specialists
Make the right choice with your SEM campaigns and see why Trafficon is trusted by businesses across the globe. Our team has combined decades of experience in all forms of digital marketing, including SEO, SEM, Social Media Marketing, Email Marketing, Influencer Marketing KOLs and more. So, whatever you need to take your business’s online presence to the next level, Trafficon is here to help. Contact us today to see how we can support you.
Case Studies

Developing Websites On Behalf of the World’s Leading Brands
No matter how big or small a brand is, it still requires a fantastic website to stand out online

The Power of Brand Growth Through SEO
It can be hard to stand out online, especially when you’re in a market that already offers a considerable amount of competition.

The Perfect SEO Package For A Packaging Company
Wholesale supplies can be a very competitive industry at the best of times, with many established businesses working to maintain their top spot as the leaders in their industry niche.

Airbnb Management SEO: The Long Game of Short-Stay Rentals
There are very few industries that have seen the same level of consistency over the past decade as Airbnb and short-stay rental hosting.

Making Jewellery Displays the Main Event With a Fresh Website
No matter how fantastic a service your business provides, it’s important that you have a website that can really showcase that service if you want to succeed.

Furniture Finesse: The Power of Full-Service SEO
As an online store in the modern age, there is a lot of competition out there, and a lot of different people telling you that they can help you beat that competition for a price.
Drop Us A Line
Interested in working with us? Please drop us a line.
We would love to hear from you.