A celebration of what we’ve learned, what we’ve achieved, and what’s next for our team as we head into the new year.
With 2026 on the horizon, we wanted to pause, reflect, and say a genuine thank you for everything that we have been able to achieve over the past 12 months.
2025 has been one of the most defining, challenging, and rewarding in Trafficon Digital’s entire history. What we have achieved together goes far beyond numbers or milestones, reflecting trust, collaboration, hard work, and the people who believed in us along the way.
None of this would have been possible without our clients, partners, collaborators, and community. We are deeply grateful for every conversation, project, challenge, and win we shared throughout the year.
What We Achieved Together in 2025
Over the past 12 months, Trafficon Digital experienced growth on a scale we could not have imagined when the year began.
We increased the number of clients we worked with by over 400 percent, supporting more than 60 businesses across six countries through Oceania, the Americas, Europe, and beyond. In doing so, we managed over $25 million in revenue for our clients, and for some, we saw traffic and revenue growth of up to 500 percent.
Our team doubled in size, bringing together an even stronger group of strategists, creatives, developers, and leaders who genuinely care about the work they do and the people they do it for. We built more websites than ever before, led by Fei, Tina, and the entire Trafficon Digital website development team, delivering results we are incredibly proud of.
We also collaborated directly with some of Australia’s best and brightest digital marketing and design minds on large-scale projects, learning from each other and producing work that pushed all of us forward.
Building Community, Brands, and What Comes Next
This year was not just about growth. It was about building something meaningful and long lasting through our work at Trafficon Digital.
We proudly launched our Founders Meetup Community, creating space for Chinese-Australian business owners to connect, share experiences, and support one another. We helped to found and foster several new brands alongside passionate Australian entrepreneurs, several of which will be appearing online and on shelves in 2026, and we had the pleasure of interviewing business owners and interesting individuals from Melbourne and Sydney.
We began building our digital marketing course, which we are excited to launch in the coming year, and started rebuilding the Trafficon Digital website to reflect the new era we are stepping into.
We also opened a new office in Camberwell, giving our growing team a home that reflects our culture and ambition.
Throughout the year, we met hundreds of business owners across Australia and China, forming new relationships and collaborations that we are excited to share more about in the year ahead.
What Matters Most to Us
While we are proud of the results we delivered, what matters most to us is trust.
We are incredibly thankful to have maintained our five-star Google reviews, with many businesses calling us one of the most reliable partners they have worked with. That feedback means everything to us, and we will continue to strive for better results as we aim to earn that trust every single day.
Equally important has been maintaining the strong connections between our team leaders and the wider team. Those bonds are what allow us to offer a uniquely human service in an increasingly digital world, and they are something we fiercely protect.
Thank You
To all of our clients, partners, collaborators, friends, and supporters, thank you. Thank you for trusting us, growing with us, and being part of our journey.
We could not have done this without you, and we could not be more excited about what the new year holds. Here’s to everything we built together in 2025, and to an even bigger, bolder 2026.
From all of us at Trafficon Digital, we will see you soon.
