Digital Marketing Blog

Looking for the newest updates in digital marketing, online news, and insights from digital industry specialists? The Trafficon digital marketing blog provides information on a plethora of topics spanning SEO, SEM, Social, web and more. Come back each month for more digital marketing insights and find out how you can better navigate the web!

Is GEO Really Different From SEO?

I have been working in SEO for around 11 years, which is long enough to have seen the industry declare the death of SEO more times than I can reasonably remember. Every few years, something changes and the same panic

The Strange World of Financing Artificial Intelligence

I think it’s uncontroversial to say that Anthropic’s plans to go public offer investors an unusual proposition in financing artificial intelligence’s coding darling. On one hand, the company is growing at extraordinary speed, its revenue is increasing rapidly and its

Man smiling in work outfit, building in background. Text says What Do Careers Look Like in an AI Age?

Choosing a career is difficult enough without trying to predict what technology will do to the job market. For today’s students, artificial intelligence has made that decision even more complicated. Software can already write, analyse, summarise, translate, design and generate

Is-SEO-Really-That-Slow

If you’ve spent any time researching SEO, you’ve probably heard the same statements over and over again: They’re not wrong. Search engine optimisation is a long-term investment. Building authority, earning trust, creating valuable content, improving user engagement and strengthening organic

From Marketplaces to Brand Ownership

The Shift Has Already Started Over the past two years, AI has moved incredibly fast, faster than many businesses can keep up with. Lots of companies are experimenting with it, using tools to create content, automate everyday tasks, improve customer

Why direct traffic matters for SEO

When most people think about SEO, they focus only on organic search results from Google. They check rankings, clicks from search listings, and other Google metrics to judge whether their SEO efforts are working. That makes sense because it shows

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