Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy.
In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain an audience and moves them to action. With that in mind, let’s take a look at SEO-friendly blogging ideas and techniques.
Benefits of SEO-friendly blogging
SEO, or search engine optimisation is one of the most influential methods used to increase Google rankings. Optimised web page content will achieve a wide range of benefits for a business including the following:
Increased engagement and website traffic
Attracting new traffic to your website whilst retaining current clients is the foundation of all digital marketing plans. Content should be succinct, engaging and informative. It doesn’t need to relate directly to selling your product or service but should provide value for the reader which builds trust in you as an authority in your chosen field. Not only that, but if you’re interested in backlinking or organic link building, creating these blogs can naturally get you links as a resource for others writing about your field.
Positively influence customer behaviour and conversion rates
Establishing a rapport through the written word can be a powerful motivator, particularly when you are speaking the language of your customers.
Statistics indicate that people stick with what they are familiar with. Once a customer has established a relationship with a business and had a positive user experience, they are far more likely to remain loyal to that brand.
- Almost 90 per cent of Australian consumers are enrolled in at least one loyalty program.
- 67 per cent are more likely to spend money with their trusted brand.
The post-COVID world has seen brand loyalty slip, which is a positive for any businesses wanting to take advantage of a market more receptive to new competition.
Create a solution-based client relationship
The most effective website content will remind customers of what they are missing and provide a well-composed sales pitch on why your business is the best one to fix it. One way to do this is by evoking empathy in your reader by describing personal experiences and case studies where your product has solved a problem.
An example of this can be demonstrated in online vitamin sales. People searching for health symptoms will inevitably come across articles featuring vitamin deficiency symptoms. Powerfully written content that correlates with the positive results of taking vitamins and the improvements people have experienced is a strong driver for sales – in other words ‘define a problem, solve a problem’ content.
Boost social media content and reach
Whether you’re growing in your community with local SEO, or you’re trying to get global reach as an authority, quality blogs can ‘cross-pollinate’ between on-site webpages, social media and email marketing campaigns as well as professional sites like LinkedIn. One well-written blog can provide extensive exposure, engagement reach and a huge bang for your marketing dollar.
Establish and retain client relationships and loyalty
The more relevant content on your website and social media posts, the higher the chances are that you will be found by your target audience. Strong copy can build client trust which in turn translates to loyalty and repeat sales.
Underpin branding
Users are becoming increasingly suspicious of online advertising and paid ads. Well-written, organic content that showcases acumen and knowledge in your product space can grow your brand and make it synonymous with expert advice, value and legitimacy.
Drive sales
Ultimately, SEO-friendly blogs are the key defining driver of Google rankings, discussed further on our page ‘Why doesn’t my content rank on Google?’ In short, targeted, optimised content will trigger Google’s ranking algorithm and appear in more user searches. The more times your business appears in a search, the higher the likelihood of website clicks and in turn, sales.
Blogging for SEO: Where to from here?
If you are a business owner who can recognise the power of SEO-friendly blogging, there are three main methods available to you – write the blogs in-house, collaborate with a professional copywriter or outsource the blogging completely. Of the three, collaboration is the most effective means of getting the best results from your online content. By providing an experienced SEO copywriter with the subject matter and letting them create content that is informative and optimised for Google rankings, you have created the most powerful tool in your marketing arsenal.
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Trafficon uses only the most highly skilled, experienced content and copywriters for their client content creation. Unlike our competitors, we have a policy of using only Australian-based writers whose first language is English and who are Google accredited and fully conversant in SEO concepts and their application – this is our point of difference.
If your business could benefit from regular, quality SEO-driven blogs, contact us today. We can show you real case studies of how our blog content has elevated businesses just like yours in Google rankings, moving them out of the shadows and into the spotlight.
