In the age of social media, few things are as important to a person’s success as their perceived level of authority. People want to be put on to the best new things, they want to get expert advice from those in specialised fields, and they want to make sure that when they go online […]
How Do You Become a KOL? 6 Tips For Social Success Read More »
If you think digital publications are just raking it in from display ads, think again. Today’s publishers are pulling in revenue from all sorts of places, far beyond the humble banner ad.
How Do Digital Publications & Online Newspapers Make Money? Read More »
In a bold move to secure Australia’s digital future, the government is pouring an extra $1.2 billion into the nation’s digital landscape through its ambitious Digital Economy Strategy. This visionary plan lays out a comprehensive roadmap, setting the stage for Australia to become a leading digital economy by 2030.
Digital Economy Strategy 2030: Australia’s Blueprint for a Digital Future Read More »
Keyword research is a vital part of any SEO specialist’s toolbox, but it’s also incredibly valuable for entrepreneurs to have this skill themselves. For businesses, search engines and keyword research are the secret sauce that filters the plethora of information on the internet and directs it to a targeted audience. One of the methods
How to Use Fantastic Keyword Research in Copywriting & Content Writing Read More »
Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy. In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain
Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly Read More »
The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time. Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that
Writing History: How Audience Connection Has Evolved in the Digital Age Read More »
With 2023 in the past and 2024 now well underway, it’s hard to overstate just how significant the shifts in the digital marketing landscape have been over the 2020s. Trends have moved rapidly, the narratives around fields such as AI and crypto have moved with the ebb and flow of the market, and as
2024 Marketing Trends & Predictions Read More »
Public Relations. Just the name itself has a habit of conjuring up images of young go-getters, phones glued to ears, carefully (and craftily) spin-doctoring even the most nefarious of stories. But regardless of these stereotypes, PR remains an essential part of any business or brand strategy – no matter the size or scale
What is Digital PR? Building A Network in the Online Age Read More »
Email has been an essential part of the digital marketing space for decades. To find out how to use it right, read on with Trafficon!
eDM Essentials: A Beginner’s Guide to Email Marketing Read More »
Nowadays, there are countless different avenues that you can explore to market your business successfully. Traditional marketing channels such as print media, television, radio, flyers, trade shows, business cards, poster campaigns, and other non-digital forms of marketing should not be forgotten; business owners can get much more bang for their buck with modern digital marketing techniques.
How Can a Business Achieve Quick Wins With SEM? Read More »
Trafficon is a team of experienced digital marketing specialists dedicated to providing online businesses across Australia and beyond with the skills they need to thrive and grow. With a focus on website design, SEO, content, and SEM, Trafficon is the key to a better online experience.
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