I have been working in SEO for around 11 years, which is long enough to have seen the industry declare the death of SEO more times than I can reasonably remember. Every few years, something changes and the same panic starts again. Google releases a major algorithm update, a new search feature appears, a social […]
Is GEO Really Different From SEO? Read More »
I think it’s uncontroversial to say that Anthropic’s plans to go public offer investors an unusual proposition in financing artificial intelligence’s coding darling. On one hand, the company is growing at extraordinary speed, its revenue is increasing rapidly and its artificial intelligence models are being adopted by businesses around the world, yet it is also
The Strange World of Financing Artificial Intelligence Read More »
Choosing a career is difficult enough without trying to predict what technology will do to the job market. For today’s students, artificial intelligence has made that decision even more complicated. Software can already write, analyse, summarise, translate, design and generate code. New capabilities are appearing quickly, and it is difficult to know which tasks will
Choosing a Path: What Do Careers Look Like in an AI Age? Read More »
If you’ve spent any time researching SEO, you’ve probably heard the same statements over and over again: They’re not wrong. Search engine optimisation is a long-term investment. Building authority, earning trust, creating valuable content, improving user engagement and strengthening organic visibility all take time. Sustainable growth rarely happens overnight. In a competitive market, strong SEO
Is SEO Really That Slow? Read More »
When most people think about SEO, they focus only on organic search results from Google. They check rankings, clicks from search listings, and other Google metrics to judge whether their SEO efforts are working. That makes sense because it shows you how visible you are in search, but especially at a time when social media
The Role of Direct Traffic in SEO: Why It Matters Read More »
If you’ve ever tried running a technical SEO audit on a Shopify site using Screaming Frog (or similar tools like Sitebulb), you know the pain of 429 errors all too well. You start the crawl, everything looks promising for the first few hundred pages, and then bam, hundreds of “Too Many Requests” errors pop up,
How to Fix 429 Errors When Crawling Your Shopify Store Read More »
If you’re running a local business in Australia and want to appear prominently on Google Maps or in local search results, one of the most straightforward yet powerful steps you can take is ensuring your business details are consistent everywhere online. We’re talking about NAP: Name, Address, and Phone number. NAP is your core contact
Why Consistent NAP Information Is Crucial for Local SEO in Australia Read More »
Originally written for the online publication JumpStory on October 22, 2021 by Samuel Shepherd Have you ever thought about the way we personify brands? For anyone looking to start or grow a business through the Internet, this is an important thought to consider. It will play a large role in how you market yourself, and
Online Branding and Identity – How To Use It To Tell A Story Read More »
If you’re someone who has existed online over the past few years, the world of AI-generated imagery is one that, for better or worse, has remained inescapable. Reaching the mainstream in 2021 with the first in a wave of text-to-image research building from fundamental advances in language and image processing, systems like DALL E
Google DeepMind, Nano Banana, and an Escape From the Uncanny Valley Read More »
It’s easy to take Instagram’s inter-decade success for granted. Over the 2010s, we saw the rise and fall of many different social media apps and websites all attempting to vie for supremacy in the zeitgeist, such as Google Wave, Google Buzz, Google+, Vine, Yik Yak, Ello, and more, yet there have been few apps
Learning the Landscape: How to Choose Instagram Influencers & Models For Your Brand Read More »
Ready to boost your Digital Marketing? Send us a message!
+61 423 006 838
Address
Suite 694,
Waterman Chadstone, UL40,
Level 2,
1341 Dandenong Rd,
Chadstone VIC 3148
Trafficon is a team of experienced digital marketing specialists dedicated to providing online businesses across Australia and beyond with the skills they need to thrive and grow. With a focus on website design, SEO, content, and SEM, Trafficon is the key to a better online experience.
Services
Copyright: © 2025 Trafficon. All Rights Reserved.
