Are you interested in all things social media? Perhaps you’re a fresh marketing student in your first year of study, or you’ve just landed a marketing job that manages social media. Or, you might just have a keen interest in the social media landscape.
Instagram Video Formats: A Beginner’s Breakdown Read More »
Are you a business owner, marketing student or aspiring content marketer? If you’re interested in copywriting, content marketing or all things digital, you should make an effort to learn about content marketing.
Copy Consciousness: Why Content Marketing Works Read More »
Keyword research is a vital part of any SEO specialist’s toolbox, but it’s also incredibly valuable for entrepreneurs to have this skill themselves. For businesses, search engines and keyword research are the secret sauce that filters the plethora of information on the internet and directs it to a targeted audience. One of the methods
How to Use Fantastic Keyword Research in Copywriting & Content Writing Read More »
Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy. In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain
Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly Read More »
The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time. Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that
Writing History: How Audience Connection Has Evolved in the Digital Age Read More »
With 2023 in the past and 2024 now well underway, it’s hard to overstate just how significant the shifts in the digital marketing landscape have been over the 2020s. Trends have moved rapidly, the narratives around fields such as AI and crypto have moved with the ebb and flow of the market, and as
2024 Marketing Trends & Predictions Read More »
A solid argument can be made that, just as the three most important factors in real estate are location, location, location, the three most important factors for any online business are position, position, position. No matter how perfect your digital marketing plan, your product and your sales team, if nobody knows you exist,
Why Doesn’t My Content Rank on Google? An Introductory SEO Content Guide Read More »
Public Relations. Just the name itself has a habit of conjuring up images of young go-getters, phones glued to ears, carefully (and craftily) spin-doctoring even the most nefarious of stories. But regardless of these stereotypes, PR remains an essential part of any business or brand strategy – no matter the size or scale
What is Digital PR? Building A Network in the Online Age Read More »
If you are a website owner, you have no doubt heard of SEO (search engine optimisation) and how important it is for the success of your website. Most people that operate a website will know just how crucial it is to have an effective SEO strategy in place that will allow your website to
What is White Hat SEO? Understanding the Process Read More »
Trafficon is a team of experienced digital marketing specialists dedicated to providing online businesses across Australia and beyond with the skills they need to thrive and grow. With a focus on website design, SEO, content, and SEM, Trafficon is the key to a better online experience.
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