Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy. In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain […]
Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly Read More »
The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time. Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that
Writing History: How Audience Connection Has Evolved in the Digital Age Read More »
With 2023 in the past and 2024 now well underway, it’s hard to overstate just how significant the shifts in the digital marketing landscape have been over the 2020s. Trends have moved rapidly, the narratives around fields such as AI and crypto have moved with the ebb and flow of the market, and as
2024 Marketing Trends & Predictions Read More »
Public Relations. Just the name itself has a habit of conjuring up images of young go-getters, phones glued to ears, carefully (and craftily) spin-doctoring even the most nefarious of stories. But regardless of these stereotypes, PR remains an essential part of any business or brand strategy – no matter the size or scale
What is Digital PR? Building A Network in the Online Age Read More »
Email has been an essential part of the digital marketing space for decades. To find out how to use it right, read on with Trafficon!
eDM Essentials: A Beginner’s Guide to Email Marketing Read More »
Nowadays, there are countless different avenues that you can explore to market your business successfully. Traditional marketing channels such as print media, television, radio, flyers, trade shows, business cards, poster campaigns, and other non-digital forms of marketing should not be forgotten; business owners can get much more bang for their buck with modern digital marketing techniques.
How Can a Business Achieve Quick Wins With SEM? Read More »
Today, we will dive further into keyword intent and look at how you can optimise your keyword usage while keeping intent in mind.
What is Keyword Intent? How to Optimise Your Keyword Usage Read More »
Link building is a crucial element of SEO and needs to be given high priority. It is essentially the process of acquiring links to your website from other websites, letting Google know that your website is a credible resource within your niche.
Understanding the Basics of Link Building Read More »
For some, the primary goal will be lasting growth of their online presence over time, whilst for others, it will be a chance to get their business in front of an audience as soon as possible. Whilst these are, in effect, quite contrasting ideas of short and long-term success, they are also not mutually exclusive. Instead, they simply require more than one digital marketing methodology, and this is why the idea of a collaborative SEO and PPC campaign is so desirable.
How Do SEO and PPC Work Together? A Beginner’s Guide Read More »
Business owners have a range of competing priorities when it comes to growing their online business, making it hard to know what tasks will move the needle and gain the greatest traction.
What is SEO Copywriting? Why It’s Important For Your Business Read More »
Trafficon is a team of experienced digital marketing specialists dedicated to providing online businesses across Australia and beyond with the skills they need to thrive and grow. With a focus on website design, SEO, content, and SEM, Trafficon is the key to a better online experience.
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