It’s easy to take Instagram’s inter-decade success for granted. Over the 2010s, we saw the rise and fall of many different social media apps and websites all attempting to vie for supremacy in the zeitgeist, such as Google Wave, Google Buzz, Google+, Vine, Yik Yak, Ello, and more, yet there have been few apps […]
Learning the Landscape: How to Choose Instagram Influencers & Models For Your Brand Read More »
For those of us in the digital space, the AI revolution has been a very mixed experience. On one hand, these new technologies have allowed businesses to streamline their internal operations, providing a level of efficiency unmatched in the digital age. On the other hand, the push towards LLMs and other chat-based systems has
Google’s AI Mode Unveiled: A Transitional Moment For the Google Search Landscape Read More »
As you’ve likely heard, the TikTok ban which has been looming over short-form video creators across the US for several years now is finally on the verge of coming into effect, and users are taking notice. Over the past few days, competing Chinese social video app, Xiaohongshu, otherwise known as RedNote or RED globally,
TikTok Users Move to RedNote As January 19th TikTok Ban Looms Large Read More »
“Authority comes in many forms, and by showing yourself to be reputable and not making outlandish, easily refuted claims, you can steadily gain a following that will stick with you.” In the age of social media, few things are as important to a person’s success as their perceived level of authority. People want to
How Do You Become a KOL? 6 Tips For Social Success Read More »
If you think digital publications are just raking it in from display ads, think again. Today’s publishers are pulling in revenue from all sorts of places, far beyond the humble banner ad.
How Do Digital Publications & Online Newspapers Make Money? Read More »
In a bold move to secure Australia’s digital future, the government is pouring an extra $1.2 billion into the nation’s digital landscape through its ambitious Digital Economy Strategy. This visionary plan lays out a comprehensive roadmap, setting the stage for Australia to become a leading digital economy by 2030.
Digital Economy Strategy 2030: Australia’s Blueprint for a Digital Future Read More »
Keyword research is a vital part of any SEO specialist’s toolbox, but it’s also incredibly valuable for entrepreneurs to have this skill themselves. For businesses, search engines and keyword research are the secret sauce that filters the plethora of information on the internet and directs it to a targeted audience. One of the methods
How to Use Fantastic Keyword Research in Copywriting & Content Writing Read More »
Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy. In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain
Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly Read More »
The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time. Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that
Writing History: How Audience Connection Has Evolved in the Digital Age Read More »
With 2023 in the past and 2024 now well underway, it’s hard to overstate just how significant the shifts in the digital marketing landscape have been over the 2020s. Trends have moved rapidly, the narratives around fields such as AI and crypto have moved with the ebb and flow of the market, and as
2024 Marketing Trends & Predictions Read More »
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Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals.
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