With 2023 in the past and 2024 now well underway, it’s hard to overstate just how significant the shifts in the digital marketing landscape have been over the 2020s. Trends have moved rapidly, the narratives around fields such as AI and crypto have moved with the ebb and flow of the market, and as […]
Public Relations. Just the name itself has a habit of conjuring up images of young go-getters, phones glued to ears, carefully (and craftily) spin-doctoring even the most nefarious of stories. But regardless of these stereotypes, PR remains an essential part of any business or brand strategy – no matter the size or scale
Email has been an essential part of the digital marketing space for decades. To find out how to use it right, read on with Trafficon!
Nowadays, there are countless different avenues that you can explore to market your business successfully. Traditional marketing channels such as print media, television, radio, flyers, trade shows, business cards, poster campaigns, and other non-digital forms of marketing should not be forgotten; business owners can get much more bang for their buck with modern digital marketing techniques.
Today, we will dive further into keyword intent and look at how you can optimise your keyword usage while keeping intent in mind.
Link building is a crucial element of SEO and needs to be given high priority. It is essentially the process of acquiring links to your website from other websites, letting Google know that your website is a credible resource within your niche.
For some, the primary goal will be lasting growth of their online presence over time, whilst for others, it will be a chance to get their business in front of an audience as soon as possible. Whilst these are, in effect, quite contrasting ideas of short and long-term success, they are also not mutually exclusive. Instead, they simply require more than one digital marketing methodology, and this is why the idea of a collaborative SEO and PPC campaign is so desirable.
Business owners have a range of competing priorities when it comes to growing their online business, making it hard to know what tasks will move the needle and gain the greatest traction.