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The Shift Has Already Started Over the past two years, AI has moved incredibly fast, faster than many businesses can keep up with. Lots of companies are experimenting with it, using tools to create content, automate everyday tasks, improve customer service, and even analyse what their competitors are doing. On paper, it all looks exciting. […]

A celebration of what we’ve learned, what we’ve achieved, and what’s next for our team as we head into the new year. With 2026 on the horizon, we wanted to pause, reflect, and say a genuine thank you for everything that we have been able to achieve over the past 12 months. 2025 has been

The times they are a-changin’. SEO was never going to be the same again when Google launched the AI overview to counter the LLM wave. We have seen many iterations of Google updating the search algorithm to make the user experience better and serve up more nuanced and contextual results. But this time, we are