In the age of AI, we are inundated every day with new stories of growing emotional attachment to artificial forms of companionship. From the wave of heartbreak that came from OpenAI’s shift to GPT-5.0 causing many to lose the personalities of their virtual companions, to the rise of VTuber influencers leading to Suisei hitting the […]
Night Out With the LADS: Love, Deepspace, and the Cure For Loneliness Read More »
The times they are a-changin’. SEO was never going to be the same again when Google launched the AI overview to counter the LLM wave. We have seen many iterations of Google updating the search algorithm to make the user experience better and serve up more nuanced and contextual results. But this time, we are
The Rise of Zero-Click Searches: What It Means for Your SEO Strategy Read More »
It’s easy to take Instagram’s inter-decade success for granted. Over the 2010s, we saw the rise and fall of many different social media apps and websites all attempting to vie for supremacy in the zeitgeist, such as Google Wave, Google Buzz, Google+, Vine, Yik Yak, Ello, and more, yet there have been few apps
Learning the Landscape: How to Choose Instagram Influencers & Models For Your Brand Read More »
For those of us in the digital space, the AI revolution has been a very mixed experience. On one hand, these new technologies have allowed businesses to streamline their internal operations, providing a level of efficiency unmatched in the digital age. On the other hand, the push towards LLMs and other chat-based systems has
Google’s AI Mode Unveiled: A Transitional Moment For the Google Search Landscape Read More »
As you’ve likely heard, the TikTok ban which has been looming over short-form video creators across the US for several years now is finally on the verge of coming into effect, and users are taking notice. Over the past few days, competing Chinese social video app, Xiaohongshu, otherwise known as RedNote or RED globally,
TikTok Users Move to RedNote As January 19th TikTok Ban Looms Large Read More »
“Authority comes in many forms, and by showing yourself to be reputable and not making outlandish, easily refuted claims, you can steadily gain a following that will stick with you.” In the age of social media, few things are as important to a person’s success as their perceived level of authority. People want to
How Do You Become a KOL? 6 Tips For Social Success Read More »
Are you interested in all things social media? Perhaps you’re a fresh marketing student in your first year of study, or you’ve just landed a marketing job that manages social media. Or, you might just have a keen interest in the social media landscape.
Instagram Video Formats: A Beginner’s Breakdown Read More »
Are you a business owner, marketing student or aspiring content marketer? If you’re interested in copywriting, content marketing or all things digital, you should make an effort to learn about content marketing.
Copy Consciousness: Why Content Marketing Works Read More »
Keyword research is a vital part of any SEO specialist’s toolbox, but it’s also incredibly valuable for entrepreneurs to have this skill themselves. For businesses, search engines and keyword research are the secret sauce that filters the plethora of information on the internet and directs it to a targeted audience. One of the methods
How to Use Fantastic Keyword Research in Copywriting & Content Writing Read More »
As I read through many of the business blogs, Subreddits, and forums that I go to for trends and insights into the online business scandals of the day, it has been quite hard to avoid discussions of eCommerce’s slow demise. These are nothing new, of course, with the same conversation being had with the particular
Is Temu Ruining eCommerce? Read More »
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