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Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly

  Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy.  In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain […]

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How Audience Connection Has Evolved in the Digital Age

Writing History: How Audience Connection Has Evolved in the Digital Age

  The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time.  Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that

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