Marketing Advice

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Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly

  Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy.  In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain

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How Audience Connection Has Evolved in the Digital Age

Writing History: How Audience Connection Has Evolved in the Digital Age

  The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time.  Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that

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SEO

Why Doesn’t My Content Rank on Google? An Introductory SEO Content Guide

  A solid argument can be made that, just as the three most important factors in real estate are location, location, location, the three most important factors for any online business are position, position, position.   No matter how perfect your digital marketing plan, your product and your sales team, if nobody knows you exist,

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How Do SEO and PPC Work Together? A Beginner’s Guide

For some, the primary goal will be lasting growth of their online presence over time, whilst for others, it will be a chance to get their business in front of an audience as soon as possible. Whilst these are, in effect, quite contrasting ideas of short and long-term success, they are also not mutually exclusive. Instead, they simply require more than one digital marketing methodology, and this is why the idea of a collaborative SEO and PPC campaign is so desirable.

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