With 2023 in the past and 2024 now well underway, it’s hard to overstate just how significant the shifts in the digital marketing landscape have been over the 2020s. Trends have moved rapidly, the narratives around fields such as AI and crypto have moved with the ebb and flow of the market, and as […]
A solid argument can be made that, just as the three most important factors in real estate are location, location, location, the three most important factors for any online business are position, position, position. No matter how perfect your digital marketing plan, your product and your sales team, if nobody knows you exist,
If you are a website owner, you have no doubt heard of SEO (search engine optimisation) and how important it is for the success of your website. Most people that operate a website will know just how crucial it is to have an effective SEO strategy in place that will allow your website to
Email has been an essential part of the digital marketing space for decades. To find out how to use it right, read on with Trafficon!
For some, the primary goal will be lasting growth of their online presence over time, whilst for others, it will be a chance to get their business in front of an audience as soon as possible. Whilst these are, in effect, quite contrasting ideas of short and long-term success, they are also not mutually exclusive. Instead, they simply require more than one digital marketing methodology, and this is why the idea of a collaborative SEO and PPC campaign is so desirable.
Business owners have a range of competing priorities when it comes to growing their online business, making it hard to know what tasks will move the needle and gain the greatest traction.