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From Marketplaces to Brand Ownership

From Marketplaces to Brand Ownership: The New Growth Logic in the AI Era

The Shift Has Already Started Over the past two years, AI has moved incredibly fast, faster than many businesses can keep up with. Lots of companies are experimenting with it, using tools to create content, automate everyday tasks, improve customer service, and even analyse what their competitors are doing. On paper, it all looks exciting. […]

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Why direct traffic matters for SEO

The Role of Direct Traffic in SEO: Why It Matters

When most people think about SEO, they focus only on organic search results from Google. They check rankings, clicks from search listings, and other Google metrics to judge whether their SEO efforts are working. That makes sense because it shows you how visible you are in search, but especially at a time when social media

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Nap consistency blog showing Trafficon Digital's Google My Business listing

Why Consistent NAP Information Is Crucial for Local SEO in Australia

If you’re running a local business in Australia and want to appear prominently on Google Maps or in local search results, one of the most straightforward yet powerful steps you can take is ensuring your business details are consistent everywhere online. We’re talking about NAP: Name, Address, and Phone number. NAP is your core contact

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Branding and Identity How to use your brand to tell a story

Online Branding and Identity – How To Use It To Tell A Story

Originally written for the online publication JumpStory on October 22, 2021 by Samuel Shepherd Have you ever thought about the way we personify brands? For anyone looking to start or grow a business through the Internet, this is an important thought to consider. It will play a large role in how you market yourself, and

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Nano Banana

Google DeepMind, Nano Banana, and an Escape From the Uncanny Valley

  If you’re someone who has existed online over the past few years, the world of AI-generated imagery is one that, for better or worse, has remained inescapable. Reaching the mainstream in 2021 with the first in a wave of text-to-image research building from fundamental advances in language and image processing, systems like DALL E

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Love and Deepspace as a representation of gacha elements in 2025

Night Out With the LADS: Love, Deepspace, and the Cure For Loneliness

In the age of AI, we are inundated every day with new stories of growing emotional attachment to artificial forms of companionship. From the wave of heartbreak that came from OpenAI’s shift to GPT-5.0 causing many to lose the personalities of their virtual companions, to the rise of VTuber influencers leading to Suisei hitting the

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Using the best platforms like Lefty.io to find influencers for instagram

Learning the Landscape: How to Choose Instagram Influencers & Models For Your Brand

  It’s easy to take Instagram’s inter-decade success for granted. Over the 2010s, we saw the rise and fall of many different social media apps and websites all attempting to vie for supremacy in the zeitgeist, such as Google Wave, Google Buzz, Google+, Vine, Yik Yak, Ello, and more, yet there have been few apps

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