There’s a particular kind of website that I think about more often than is probably reasonable. A type of site that doesn’t try to keep you online, doesn’t try and make you more productive, and that has no ambition of being any more than it is. It’s just a little website that somebody made because […]
5 Little Websites That Remind You the Internet Is Still Fun Read More »
I have been working in SEO for around 11 years, which is long enough to have seen the industry declare the death of SEO more times than I can reasonably remember. Every few years, something changes and the same panic starts again. Google releases a major algorithm update, a new search feature appears, a social
Is GEO Really Different From SEO? Read More »
I think it’s uncontroversial to say that Anthropic’s plans to go public offer investors an unusual proposition in financing artificial intelligence’s coding darling. On one hand, the company is growing at extraordinary speed, its revenue is increasing rapidly and its artificial intelligence models are being adopted by businesses around the world, yet it is also
The Strange World of Financing Artificial Intelligence Read More »
Choosing a career is difficult enough without trying to predict what technology will do to the job market. For today’s students, artificial intelligence has made that decision even more complicated. Software can already write, analyse, summarise, translate, design and generate code. New capabilities are appearing quickly, and it is difficult to know which tasks will
Choosing a Path: What Do Careers Look Like in an AI Age? Read More »
If you’ve spent any time researching SEO, you’ve probably heard the same statements over and over again: They’re not wrong. Search engine optimisation is a long-term investment. Building authority, earning trust, creating valuable content, improving user engagement and strengthening organic visibility all take time. Sustainable growth rarely happens overnight. In a competitive market, strong SEO
Is SEO Really That Slow? Read More »
The Shift Has Already Started Over the past two years, AI has moved incredibly fast, faster than many businesses can keep up with. Lots of companies are experimenting with it, using tools to create content, automate everyday tasks, improve customer service, and even analyse what their competitors are doing. On paper, it all looks exciting.
From Marketplaces to Brand Ownership: The New Growth Logic in the AI Era Read More »
When most people think about SEO, they focus only on organic search results from Google. They check rankings, clicks from search listings, and other Google metrics to judge whether their SEO efforts are working. That makes sense because it shows you how visible you are in search, but especially at a time when social media
The Role of Direct Traffic in SEO: Why It Matters Read More »
If you’ve ever tried running a technical SEO audit on a Shopify site using Screaming Frog (or similar tools like Sitebulb), you know the pain of 429 errors all too well. You start the crawl, everything looks promising for the first few hundred pages, and then bam, hundreds of “Too Many Requests” errors pop up,
How to Fix 429 Errors When Crawling Your Shopify Store Read More »
If you’re running a local business in Australia and want to appear prominently on Google Maps or in local search results, one of the most straightforward yet powerful steps you can take is ensuring your business details are consistent everywhere online. We’re talking about NAP: Name, Address, and Phone number. NAP is your core contact
Why Consistent NAP Information Is Crucial for Local SEO in Australia Read More »
A celebration of what we’ve learned, what we’ve achieved, and what’s next for our team as we head into the new year. With 2026 on the horizon, we wanted to pause, reflect, and say a genuine thank you for everything that we have been able to achieve over the past 12 months. 2025 has been
Trafficon Digital’s Thank You for an Incredible 2025 Read More »
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