Strategy

An Article on Google's new AI Mode AI search function

Google’s AI Mode Unveiled: A Transitional Moment For the Google Search Landscape

Blog, Digital, Marketing Advice, News, SEO, Strategy, Uncategorized /

  For those of us in the digital space, the AI revolution has been a very mixed experience. On one hand, these new technologies have allowed businesses to streamline their internal operations, providing a level of efficiency unmatched in the digital age. On the other hand, the push towards LLMs and other chat-based systems has […]

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A guide to KOLs by Trafficon. Pictures on the left: Patrick Boyle, Super Eyepatch Wolf, stock.

How Do You Become a KOL? 6 Tips For Social Success

Blog, Content Marketing, Digital, Marketing Advice, Social, Strategy, Uncategorized /

  “Authority comes in many forms, and by showing yourself to be reputable and not making outlandish, easily refuted claims, you can steadily gain a following that will stick with you.” In the age of social media, few things are as important to a person’s success as their perceived level of authority. People want to

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Featured image showing SEMRush data with text "keyword research for writing"

How to Use Fantastic Keyword Research in Copywriting & Content Writing

Blog, Content Marketing, Digital, Marketing Advice, SEO, Strategy, Uncategorized /

  Keyword research is a vital part of any SEO specialist’s toolbox, but it’s also incredibly valuable for entrepreneurs to have this skill themselves. For businesses, search engines and keyword research are the secret sauce that filters the plethora of information on the internet and directs it to a targeted audience. One of the methods

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Trafficon blogging for seo title image

Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly

Blog, Content Marketing, Digital, Marketing Advice, SEO, Strategy /

  Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy.  In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain

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Writing History: How Audience Connection Has Evolved in the Digital Age

Writing History: How Audience Connection Has Evolved in the Digital Age

Content Marketing, Blog, Digital, Marketing Advice, SEO, Strategy /

  The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time.  Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that

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Why Doesn't My Content Rank on Google? An Introductory SEO Content Guide

Why Doesn’t My Content Rank on Google? An Introductory SEO Content Guide

Blog, Content Marketing, Marketing Advice, Strategy, Uncategorized /

  A solid argument can be made that, just as the three most important factors in real estate are location, location, location, the three most important factors for any online business are position, position, position.   No matter how perfect your digital marketing plan, your product and your sales team, if nobody knows you exist,

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How Can a Business Achieve Quick Wins With SEM?

How Can a Business Achieve Quick Wins With SEM?

Leave a Comment / Advanced analytics, Digital, Strategy /

Nowadays, there are countless different avenues that you can explore to market your business successfully. Traditional marketing channels such as print media, television, radio, flyers, trade shows, business cards, poster campaigns, and other non-digital forms of marketing should not be forgotten; business owners can get much more bang for their buck with modern digital marketing techniques.

How Can a Business Achieve Quick Wins With SEM? Read More »

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