“Authority comes in many forms, and by showing yourself to be reputable and not making outlandish, easily refuted claims, you can steadily gain a following that will stick with you.” In the age of social media, few things are as important to a person’s success as their perceived level of authority. People want to […]
How Do You Become a KOL? 6 Tips For Social Success Read More »
Are you interested in all things social media? Perhaps you’re a fresh marketing student in your first year of study, or you’ve just landed a marketing job that manages social media. Or, you might just have a keen interest in the social media landscape.
Instagram Video Formats: A Beginner’s Breakdown Read More »
Keyword research is a vital part of any SEO specialist’s toolbox, but it’s also incredibly valuable for entrepreneurs to have this skill themselves. For businesses, search engines and keyword research are the secret sauce that filters the plethora of information on the internet and directs it to a targeted audience. One of the methods
How to Use Fantastic Keyword Research in Copywriting & Content Writing Read More »
Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy. In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain
Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly Read More »
The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time. Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that
Writing History: How Audience Connection Has Evolved in the Digital Age Read More »
With 2023 in the past and 2024 now well underway, it’s hard to overstate just how significant the shifts in the digital marketing landscape have been over the 2020s. Trends have moved rapidly, the narratives around fields such as AI and crypto have moved with the ebb and flow of the market, and as
2024 Marketing Trends & Predictions Read More »
A solid argument can be made that, just as the three most important factors in real estate are location, location, location, the three most important factors for any online business are position, position, position. No matter how perfect your digital marketing plan, your product and your sales team, if nobody knows you exist,
Why Doesn’t My Content Rank on Google? An Introductory SEO Content Guide Read More »
Email has been an essential part of the digital marketing space for decades. To find out how to use it right, read on with Trafficon!
eDM Essentials: A Beginner’s Guide to Email Marketing Read More »
Nowadays, there are countless different avenues that you can explore to market your business successfully. Traditional marketing channels such as print media, television, radio, flyers, trade shows, business cards, poster campaigns, and other non-digital forms of marketing should not be forgotten; business owners can get much more bang for their buck with modern digital marketing techniques.
How Can a Business Achieve Quick Wins With SEM? Read More »
Today, we will dive further into keyword intent and look at how you can optimise your keyword usage while keeping intent in mind.
What is Keyword Intent? How to Optimise Your Keyword Usage Read More »
Trafficon is a team of experienced digital marketing specialists dedicated to providing online businesses across Australia and beyond with the skills they need to thrive and grow. With a focus on website design, SEO, content, and SEM, Trafficon is the key to a better online experience.
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