Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy. In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain […]
Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly Read More »
The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time. Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that
Writing History: How Audience Connection Has Evolved in the Digital Age Read More »
With 2023 in the past and 2024 now well underway, it’s hard to overstate just how significant the shifts in the digital marketing landscape have been over the 2020s. Trends have moved rapidly, the narratives around fields such as AI and crypto have moved with the ebb and flow of the market, and as
2024 Marketing Trends & Predictions Read More »
A solid argument can be made that, just as the three most important factors in real estate are location, location, location, the three most important factors for any online business are position, position, position. No matter how perfect your digital marketing plan, your product and your sales team, if nobody knows you exist,
Why Doesn’t My Content Rank on Google? An Introductory SEO Content Guide Read More »
Public Relations. Just the name itself has a habit of conjuring up images of young go-getters, phones glued to ears, carefully (and craftily) spin-doctoring even the most nefarious of stories. But regardless of these stereotypes, PR remains an essential part of any business or brand strategy – no matter the size or scale
What is Digital PR? Building A Network in the Online Age Read More »
Today, we will dive further into keyword intent and look at how you can optimise your keyword usage while keeping intent in mind.
What is Keyword Intent? How to Optimise Your Keyword Usage Read More »
Link building is a crucial element of SEO and needs to be given high priority. It is essentially the process of acquiring links to your website from other websites, letting Google know that your website is a credible resource within your niche.
Understanding the Basics of Link Building Read More »
Trafficon is a team of experienced digital marketing specialists dedicated to providing online businesses across Australia and beyond with the skills they need to thrive and grow. With a focus on website design, SEO, content, and SEM, Trafficon is the key to a better online experience.
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