Originally written for the online publication JumpStory on October 22, 2021 by Samuel Shepherd Have you ever thought about the way we personify brands? For anyone looking to start or grow a business through the Internet, this is an important thought to consider. It will play a large role in how you market yourself, and […]
Online Branding and Identity – How To Use It To Tell A Story Read More »
It’s easy to take Instagram’s inter-decade success for granted. Over the 2010s, we saw the rise and fall of many different social media apps and websites all attempting to vie for supremacy in the zeitgeist, such as Google Wave, Google Buzz, Google+, Vine, Yik Yak, Ello, and more, yet there have been few apps
Learning the Landscape: How to Choose Instagram Influencers & Models For Your Brand Read More »
“Authority comes in many forms, and by showing yourself to be reputable and not making outlandish, easily refuted claims, you can steadily gain a following that will stick with you.” In the age of social media, few things are as important to a person’s success as their perceived level of authority. People want to
How Do You Become a KOL? 6 Tips For Social Success Read More »
If you think digital publications are just raking it in from display ads, think again. Today’s publishers are pulling in revenue from all sorts of places, far beyond the humble banner ad.
How Do Digital Publications & Online Newspapers Make Money? Read More »
Are you a business owner, marketing student or aspiring content marketer? If you’re interested in copywriting, content marketing or all things digital, you should make an effort to learn about content marketing.
Copy Consciousness: Why Content Marketing Works Read More »
Keyword research is a vital part of any SEO specialist’s toolbox, but it’s also incredibly valuable for entrepreneurs to have this skill themselves. For businesses, search engines and keyword research are the secret sauce that filters the plethora of information on the internet and directs it to a targeted audience. One of the methods
How to Use Fantastic Keyword Research in Copywriting & Content Writing Read More »
Any discussion about the pros and cons of blogging, especially blogging for SEO, must first clarify the reasoning behind blogging and the part it plays in a successful digital marketing strategy. In a nutshell, regular blogging using content that is crafted to suit your target audience creates an organic ‘hook’ to attract and retain
Blogging For SEO: How (and Why) You Should Make Your Posts SEO-Friendly Read More »
The evolution of the written word to communicate information to the masses has undergone a seismic shift in a comparatively short period of time. Officially, digital technology can be traced back to the 1970s but a significant move to digital content only occurred in the last decade of the twentieth century. This means that
Writing History: How Audience Connection Has Evolved in the Digital Age Read More »
With 2023 in the past and 2024 now well underway, it’s hard to overstate just how significant the shifts in the digital marketing landscape have been over the 2020s. Trends have moved rapidly, the narratives around fields such as AI and crypto have moved with the ebb and flow of the market, and as
2024 Marketing Trends & Predictions Read More »
A solid argument can be made that, just as the three most important factors in real estate are location, location, location, the three most important factors for any online business are position, position, position. No matter how perfect your digital marketing plan, your product and your sales team, if nobody knows you exist,
Why Doesn’t My Content Rank on Google? An Introductory SEO Content Guide Read More »
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